All the Most Important KPIs of Your Website's Performance at a Glance
Within this web statistics overview, you are being presented the most useful KPIs about your website's traffic, on a selectable timescale:
Traffic is the soul of your website. If there are visitors, there will be clients. Use this information to check how the performance of your website has reacted to actions that you took.
Important Hints:
Right above the tiles, you can see a date-selector icon. This enables you to select a certain time period, or specific day, for which you want the dashboard's data to correspond.
It is crucial to limit the presentation of data to specific dates or timeframes during which you executed potential campaigns or implemented other strategies. This will allow you to assess the effectiveness of these actions and use the insights gained for future planning.
The date selector allows you to pick the earliest possible start date, the day this feature has been released. If there is a data reset event for your site (which took place after the launch date), then the start date for data analysis in this view will be the day the reset was accomplished.
You can also choose whether you want to show the data by day, week, month or year.
Important Note: The app now remembers previously set segments, filters, filter templates, and date intervals, even when you navigate away from the page, log out, or log back in. When your session expires or you close the tab, it automatically switches back to the default setting of "Last 30 Days."
At the top right of this report block, you’ll find the Compare radio button that enables the following data comparison options:
You can now compare your current data to the previous period or compare it year over year. You’ll also find the dates covered by the previous period or year, for example, 01/22/2024 - 02/20/2024.
This enables you to get a better view of your current data compared to the previous equivalent period or year. The lines in lighter shades represent the data from the previous time period or year. Hovering the lines will show you more information.
This will grant you the opportunity to see how your KPIs have developed over time.